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MSIG/Paper Stories/Animation

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MSIG Paper Stories

MSIG’s proof points may be focused on utility and convenience but it is actually inspired by the brand belief of seeing the heart in everything. This video created with Leo Burnett illustrates MSIG’s stamp on keeping their customers feeling assured in times of trouble, from start to finish.

To achieve a holistic approach to the campaign, the new MSIG video was created in CGI to communicate its core features and benefits in the context of its consumer’s life. The brief was to ensure the video was attention grabbing, engaging and effective. The design and online team cracked it – The team worked closely with the agency to develop the treatment and direction. The same set of design and assets were adapted across its digital media banners.

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CGI Design Online

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